Monday, March 24, 2014

Power of 3 :: Microsoft, Google and Apple                  

One more giant fell in quest of shaping future of digitized, connected and mobile world. Nokia respectfully succumb to the vortex of power struggle for operating system dominance.

Interesting 3 players are left to lead the future. And this F1 race is entering into the last lap. Who had taken pole positions and having advantage? Who will win? Will there any other player emerging from the dark? What are the side effects? What is the future going to look like?

So there is Apple, Google and there is Microsoft. At least so far Late Steve Jobs business model-product vision wise won the 1st pole position.  All including Google and Microsoft has followed the steps of the Apple. They realized compelling software/OS; need even more supportive hardware. Sound mind needs sound body and sound body needs sound mind to control it. So does Android needs a nexus or Motorola and windows need Nokia.

But then what happened to the other original mobile companies- Black berry and Nokia’s own Symbian? First and foremost reason:: non-creation of sustainable ecosystem. And caught unaware! Cheese has been moved.. They forgot to think it is not just a phone this OS is running but a moving computing device, an ap store, an ultimate connecting device & digital identity which also used for voice calling.

My next couples of blogs will be dedicated to probe product philosophical traits of Android, Windows and iOS further. And therefore how possibly it will shape the future. Pros and Cons of their success.
(Hey this blog is reproduction here,  I had wrote it in featured section of one of the prominent site

This is to re-visit this topic once again in the light of Nokia launching its own android phone.. Very interesting time ahead!

Sunday, July 28, 2013

I mistook genuine comments to spam :: Terrorist, Bomb and Tech

Recently someone has hacked my account in a very amateur way. And I lost my cool. When today I received about 20 genuine comments on one of my old post, I deleted all mistaking them as spam. And now I realized I lost gold. :-( Oh! my viewers I beg you to comment again..

hmmm.. anyway even after 5 years nothing changed much. We are again entering into month of August and it is worth reproducing the same post in advance this time...

TBT- Terrorist, Bomb and Technology

 thank you, awaits your comments once again and this time, I promise I will read  coolly:-)

Wednesday, February 27, 2013

U&R-CLM 2.0 - a blue sky thought

U&R activities are becoming more and more plain vanilla push work. Thanks to designed KRA! -I guess :-)  But in integrated world it is unhealthy trend. User is bombarded with so many notifications over all the screens it uses. Limited creativity or accidental creativity is hampering real purpose.

U&R- CLM (brand activation, utilization, monetization, churn etc etc ) shall have short term and real long term action plan – all measured quarterly!  And company shall have strict communication policy inclusive for all screen size. Easy to say but difficult to implement but worth value in millions (dare to say billions?)  There is nothing like losing an opportunity to connect with the customers especially in today’s world of information super flow.

If customer has given you permission to be part of its mind space, its sanctum-sanctorum. Misuse of this permission is criminal offence!! Informing customer is passé and time is for interactive communication! It is no more “telecom- telecom things”. Once you have captured mind space of the customer – sensibly monetize it by many ways. ‘Granted permission by customer to interact, suggest’ is the only real high growth potential asset you have. Worth spending capex to build that asset and opex to maintain, renovate and keep it relevant always.
Competitive market needs radical solution for orbit shifting. Same thing repeated here and there will produce same results with marginal improvement. Creative output shall be the life and not sporadic influx once in a while. Connected world is very helpful in making it happen. It is possible even with limited resources but must have unlimited spirit. And more importantly stop pushing one shoe fits all strategy – top to bottom. After all Idea is nobody’s monopoly anyway...

After thoughts, some idea provoking keywords : "permission", "right communication channel", "interactivity", "value relationship", "Non-telecom benefits", "long term objectives- beyond FY", "monitize relationship", "not to be evil", "size of screen" , "Individual vs house hold", "relevance" and "No service but experience of offered solution" 

Friday, November 30, 2012

Future of VAS in India

Since so long had feeling of transformation for value added services! VAS is dead? Answer: Yes. But in the form we know it now. There will be transformation. And this will be accelerated now post TDSAT’s ruling about vas subscription in favor of TRAI.

Was it bad for industry? - yes; some of the things are very harsh. But industry as whole should do retrospection about how we reached to this level where stern guidelines been forced. What history goes behind it? Which are the known secretes and so called accepted  norms of vas business? But was it so rampant that TRAI has to deal with it so heavy handedly… Or is someone else lobbying for such stringent guidelines to enter into lucrative Indian vas business…
Personally I found harshest thing and much against vas industry is: post all kind of acceptance also need to get written consent (ok. user initiated sms also do). And stringency does not stop here such consent has to be taken on every renewal.
Let me understand meaning of subscription. News paper ask you to subscribe and continues to deliver until you say thank you. Hence this direction does not fit in with general business convention. Even in telecom, does every time rental renewal been explicitly confirmed by user or he request for churn? At the max  TRAI should have proposed post every 6 month, take fresh mandate on any subscription services from customer. With lighter note, we are democratic nation and people sitting in temple of democracy does take re-mandate only after 5 years.

Over long run directives shall lead in improving QoS in VAS. More enriched services and richer contents to follow to ensure greater ‘pull’ rather than old fashioned ‘push’ business. I do believe mass marketing of vas should have stopped long back for creating better business value. Now with this vas ruling and regulation about commercial communication customer preferences micro-segmentation is the way of life! Then vas shall able to reveal potential beyond direct vas revenue stream and assisting to profile your customer better.

Very interesting to see how non-operator billed vas perform, in the time of inconvenience added with changed regulation and overpowering of high speed wireless data with supporting devices. Will there be level playing field or with current directives confirmed by TRAI will make such application-stores like Google-play more convenient. Thinking cap out… Happy to receive your comments!