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Monday, May 26, 2014

quick view on my digital strategy

Hey, I am suppose to blog on power of 3 but it is going to take some more time. Mean while I thought of putting across things bothering me from couples of weeks as marketing person.

Are we doing too much of digital marketing? Are we facing a challenge of riding on tiger where can not ride also and can not jump off too? what should be my mix?

I am just listing down what is the inventory I must look when I want to make my brand looks great in digital space. Lets see how I put it.

7 points to consider::
1) screen size customer prefere to communicate (mobile, min-tabs tablets, computers, smart TV, etc etc)
2) what catergory your business falls in B2C, B2B, B2B2C
3) how much strong your product is? Brand affinity and category its place?
4) Is your process institutionalized? documented properly with nplan B? critical in time of virulent marketing
5) Are process driven, fully checked for most of the exception handling?
6) Ultimately in which category you want to take your brand (from revenue and profit perspective)
:: price leader, thought leader, aspirational, value for money
7) last but least, how and who is your customers? internal, external, age, demographics, their purpose to own your product

And what you have at your hand to chose from mix and match completely allowed :-)
1) Face book, Google+
2) Google hang out, WhatsApp, twitter
3) Linked in, relevant online forums,
4) email, chat app, skype, IVR, short codes, OBDs, USSD and other direct teleco assisted
5) micro portals, Apps, WAP, Kiosks or any other interactive screens- digital display boards
6) Ad-sense, banners, ad-word, Quora, Wiki, blogs, SEO etc..

Strategy is too much task to decide. and adding to that its dynamic.
Then you get all the help in the world to execute it

Monday, March 24, 2014

Power of 3 :: Microsoft, Google and Apple

One more giant fell in quest of shaping future of digitized, connected and mobile world. Nokia respectfully succumb to the vortex of power struggle for operating system dominance.

Interesting 3 players are left to lead the future. And this F1 race is entering into the last lap. Who had taken pole positions and having advantage? Who will win? Will there any other player emerging from the dark? What are the side effects? What is the future going to look like?

So there is Apple, Google and there is Microsoft. At least so far Late Steve Jobs business model-product vision wise won the 1st pole position.  All including Google and Microsoft has followed the steps of the Apple. They realized compelling software/OS; need even more supportive hardware. Sound mind needs sound body and sound body needs sound mind to control it. So does Android needs a nexus or Motorola and windows need Nokia.

But then what happened to the other original mobile companies- Black berry and Nokia’s own Symbian? First and foremost reason:: non-creation of sustainable ecosystem. And caught unaware! Cheese has been moved.. They forgot to think it is not just a phone this OS is running but a moving computing device, an ap store, an ultimate connecting device & digital identity which also used for voice calling.

My next couples of blogs will be dedicated to probe product philosophical traits of Android, Windows and iOS further. And therefore how possibly it will shape the future. Pros and Cons of their success.
(Hey this blog is reproduction here,  I had wrote it in featured section of one of the prominent site www.arbitspeculations.com)

This is to re-visit this topic once again in the light of Nokia launching its own android phone.. Very interesting time ahead!


Sunday, July 28, 2013

I mistook genuine comments to spam :: Terrorist, Bomb and Tech

Recently someone has hacked my account in a very amateur way. And I lost my cool. When today I received about 20 genuine comments on one of my old post, I deleted all mistaking them as spam. And now I realized I lost gold. :-( Oh! my viewers I beg you to comment again..

hmmm.. anyway even after 5 years nothing changed much. We are again entering into month of August and it is worth reproducing the same post in advance this time...

TBT- Terrorist, Bomb and Technology

 thank you, awaits your comments once again and this time, I promise I will read  coolly:-)

Wednesday, February 27, 2013

U&R-CLM 2.0 - a blue sky thought

U&R activities are becoming more and more plain vanilla push work. Thanks to designed KRA! -I guess :-)  But in integrated world it is unhealthy trend. User is bombarded with so many notifications over all the screens it uses. Limited creativity or accidental creativity is hampering real purpose.

U&R- CLM (brand activation, utilization, monetization, churn etc etc ) shall have short term and real long term action plan – all measured quarterly!  And company shall have strict communication policy inclusive for all screen size. Easy to say but difficult to implement but worth value in millions (dare to say billions?)  There is nothing like losing an opportunity to connect with the customers especially in today’s world of information super flow.

If customer has given you permission to be part of its mind space, its sanctum-sanctorum. Misuse of this permission is criminal offence!! Informing customer is passé and time is for interactive communication! It is no more “telecom- telecom things”. Once you have captured mind space of the customer – sensibly monetize it by many ways. ‘Granted permission by customer to interact, suggest’ is the only real high growth potential asset you have. Worth spending capex to build that asset and opex to maintain, renovate and keep it relevant always.
Competitive market needs radical solution for orbit shifting. Same thing repeated here and there will produce same results with marginal improvement. Creative output shall be the life and not sporadic influx once in a while. Connected world is very helpful in making it happen. It is possible even with limited resources but must have unlimited spirit. And more importantly stop pushing one shoe fits all strategy – top to bottom. After all Idea is nobody’s monopoly anyway...

After thoughts, some idea provoking keywords : "permission", "right communication channel", "interactivity", "value relationship", "Non-telecom benefits", "long term objectives- beyond FY", "monitize relationship", "not to be evil", "size of screen" , "Individual vs house hold", "relevance" and "No service but experience of offered solution"