3G Myths

3G will bring back opportunities to cater high ARPU customers!
But I believe 3G will just open window of opportunities
And within itself 3G or 4G will do nothing beyond that.

The eco-system requires for popularizing the 3G business model-which can manipulate true power of anywhere, anytime high speed Internet (broadband)  Or it will end up as additional window dressings, just a clutter breaker talking point to attract and retain existing base and there will no additional est. income/business  as hugely anticipated.



3G has even more striking need to reach sooner to Bottom of the service user’s Pyramid for:-

1. To bring economy of scale

2. Help to reduce equipment costs

3. Promote accelerated growth in apps/services considering wireless broadband



Till such time who will fund the growth? Let me guess it will not be in few hundred crores of rupees.

It will be much more than this. Because to make it happen economy of scale to be attained by creating faster demand and consumption of services lot of spending/sponsorship is required for creating

a) Opportunities to use (options and innovations, policies)

b) Lot of pull – compelling services (R&D expenses)

c) Education and awareness

d) Complete supporting/conducive infrastructure

3G early Ecosystem Drivers-Contributors

Right business model is the need rather differentiating from existing predominantly voice retail business support model. Challenge is to crack orbit shifting business model to milk 3G opportunities and creating progressive ecosystem, policies to support the next growth driver to sustain pace and the manner telecom juggernaut creating economic revolution.

Kaun Banega Crorepati, VAS and Customer profile

What an Idea sirji!
How many times did you get correct age and gender info thorough CAF?
Was it accurate and mentioned with customer initiative?
 Here is an idea how to profile your customer..
First thing is you need to know your customer. You may have invested bomb in state-of-art analytical tools.. But what if you do not know how to use it effectively in absence of data points.

Here comes such small initiatives well directed and fully backed by management (I guess so..)

SMS – Sending SMS KBC in format below :

KBCAnswer option[Input as A/B/C/D]Gender[Input as M or F] Age
[In 2 digit whole numbers without any space]
Ex: KBC A M 34
 
Friends, I believe you already got it right! You get reasonably authentic customer initiated KYC through KBC sponsorship. This well mannered money spent recovers in no time!!
It is the first step towards enriching data base of customer profile. Collecting as many data points possible for micro micro segmentation.. That holds the key for future marketing activities in telecom.
 
No more mass marketing- diminishing returns! There will be only mass marketing of customized communication100s of thousand campaigns running across at given point of time. It caters various base as per the need. It could be for user experience management, revenue churn management, cross selling, VAS promotions, building up relationship, Brand value enhancement and Winning  customer loyalty.
 
Do let me know what you think?

Mobile VAS Firm IMImobile Close To Buying UK's WIN | VCCircle

Mobile VAS Firm IMImobile Close To Buying UK's WIN VCCircle: "The WIN plc deal will be IMImobile's fourth acquisition. In July 2009, it acquired Mobytec, a social aggregation and phone book management service provider in UK. Earlier in February 2009, it acquired Music2You, a music download and subscription services platform from Nokia Siemens Networks, and in November 2008, it acquired Dx3, a digital content delivery services provider in UK."

Definite a panther leap ahead for IMImobile. A splendid master stroke from Mr. Vish (Chairman and CEO of IMImobile)
IMImobile had just leaped ahead in the last 2-4 years. 1) Mobytec: will strengthen its social networking platform. Probably good complement to its mobile blog product 2)Music2You: will help then to monetize their rich content portfolio further
3) Dx3: Good compliment with IMImobile's strong home grown DA-Vince CMS platform

An IPO worth waiting for in coming years. Time will tell, how best synergy got achieved. Difficult to digest so many acquisitions in such small duration. Operational integration is the challenge to over come and watch!
Probably an interesting phase IMImobile is undergoing as an organization

National Broadband Plan

It is good to talk about 3G, 4G and all wireless data transfer technology. But at the end of the day it will run on very limited sources of spectrum. Need of broadband can not be fulfilled through wireless technology ony especially in densely populated country like India.

As mention in my earlier post Death of Fixed Wire-line??  fusion of Fix and wireless will be required upto certain extend.

Mesh of  national backbone of fiber optics cris-crossing India will be need of the hour.
Government can support this initiative but finally it has to be worked out on the commercial model based on principle of economics for long term sustainability

A) National Broadband Consortium of India
1) create consortium for national backbone of fiber optics. And based on investment partners involved will get their share of bandwidth on that in similar way as it happens for submarine cables for international bandwidth like SMW-4, i2i, SMW-2, etc

2) All telcos, infrastructure companies shall be allowed to participate in the consortium having objectives of connecting all district places across India in Phase I and completing connection till Taluka places by the end of phase II

3) May be best solution to do so can be put forward by team of experts selected from all engineering colleges, IITs in India and DOT, TEC department of India to create blue-print
(They coould come up that let us open up all last mile loop of BSNL which will be upgraded to latest fiber optic technology by the consortium)

4) By default ROW permission with single window clearance across India for taking digging and laying cable activities

5) Very interior region and villages then can be catered over wireless back haul

6) Govt should loosely regulate and let consortium to trade the bandwidth based on the economics

7) Easier ISP lic. regim to work for regional last mile local loop providers using service providers billing B) system and infra to cater to the end customer

B) Govt. Incentives
1) Corp tax exemption for invetment in back bone infrastructure

2) Expetion for teleco service provider from contribution to USO fund to that extend of investment in the National Broadband Consortium of India (NBCI)

3) Personal income tax exemption for the individuals on broadband expenses with upper cap

4) Give free hand to NBCI to operate on commercially viable model

5) Make all Indian companies listed in the stockmarket to have web sites at least in 2 regional language one has to be Hindi

6) All goverment offices should have their appropriate email ids to be published as alternative communication channel. Fax and email shall be treated as equally valid. (which is not a case yet)

7) All payments to any of the govt. deprtments shall have online payment option
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I guess had been little too creative writing all this. I know you can be more..Pls do give your comments :)