3G auction had shown spectrum is not available cheap. But Indian market has always shown high reverse elasticity of demand towards higher prices. It restricts operator's flexibility to charge more. Operators have to look at opportunity how it can make money from available captive audience with them. Since privacy norms in India are still loosely defined, operator can make most of it. Using Location Based Services, push the relevant content and push advertise having location significance. Monetizing through this route will make win-win situation for advertiser, operator, brand owners and the user (as services getting subsidized)..
Watch for this place for more discussions as time permit..