Sunday, April 12, 2009

Survival of VAS eco-system

Current recessionary phase gives us a pause, to relax and re-visit VAS strategy? Will all VAS services continue to exist as paid model and continue to grow at same rate? Will 'going rural' motto of cellular company allows VAS to sustain similar % penetration ? Does trend suggest something more conducive required to increase acceptability of VAS services further..

I believe it is required.. future growth of VAS services will be embedded with Ad-revenue support model.. Google and Yahoo! of the world will make VAS as side load/free load/ subsidize.. Or there may be slot for new giant to emerge in the world of mobile search. It may be possible that on the mobile ads may not be rendered based on pure search.. As mobile being highly personal think, with the help of Telco, more relevant ads can be rendered based on the customer profile mapping.. Telcos owning the customer will become more and more profitable for the mobile operators..Welcome to the world of 'Permission Marketing'

Race has just begun...

1 comment:

Mayank said...

mail v/s email --- distance v/s mobile
Nice article dada